Bidwell Training Center

Services

Social Media Strategy | Short-Form Video | Photography | Graphic Design

Problem Statement

Bidwell Training Center’s Chemical Laboratory Technician program, a tuition-free, career-focused training opportunity, was struggling with visibility and enrollment. Despite the program’s value, only a few students had enrolled, and awareness in the target community was low.

Solution & Impact

We developed and executed an organic social media strategy centered around short-form video content for Instagram, TikTok, and YouTube based on custom Ideal Customer Profiles (ICPs). The videos highlighted the hands-on learning environment, career potential, and student success stories in a format designed to resonate with younger audiences. This work led to an invitation to support the launch of their new Institutional Pharmacy Technician program, using the same content-driven approach. We also provided photography and graphic design to support Bidwell’s ongoing outreach and visual storytelling.

Enrollment Boom

Enrollment went from a few to full with a waiting list.

70.8K %

Increase in Views in the first six months.

3.3K %

Increase in Content Interaction in the first six months.

"Working with The Aumento Agency has been an absolute game changer for our non-profit! Their strategic approach to boosting our social media presence not only helped us surpass our program enrollment goals but also significantly elevated our brand awareness. The team is professional, creative, and truly invested in delivering outstanding results. If you're looking for a marketing agency that goes above and beyond, look no further than Aumento. Highly recommend!"

Kimberly | Vice President of Bidwell Training Center

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